We’re talking about YouTube this week on RunSmart2Win. Our goal is that by the end of the week, you will be sold on this campaign necessity for engaging today’s voters. We’ll discuss the concepts of introducing your candidate on YouTube, going viral, improving and targeting your message with YouTube Insight. Today we’ll begin with some incredible statistics about the changing electorate, the mass exodus from television to the Internet, and the reason YouTube has become so critical to modern campaigning. We’ll conclude with a final bullet-point list of the advantages of politicking on YouTube. Tomorrow, Wednesday, and Thursday we’ll delve into some “how-to” suggestions; today we’re selling the undeniable value of YouTube…and the reasons your campaign should be on it!

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