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Online Ad Spending: Do Business Trends Predict Growing Importance in the World of Political Campaigning?

Wednesday, July 8th, 2009

Recently, we posted a mash-up of articles on the upset win by Creigh Deeds, candidate for Governor of Virginia, in the Democratic primary called, “The Google Blast: A Secret Weapon for Savvy Campaigns?” Many of the articles on the race mentioned the sizable chunk of the campaign’s advertising budget used for their Google ad buy. Now there are more indications that online advertising could become a critically important weapon in the political campaign arsenal.

Joe Mandese of the Media Post News writes in “Online Ad Spending Rises at Double-Digit Rates, Gains Share Vs. All Other Media”:

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