It’s no secret that President Obama benefited from millions of small contributions (under $200) to amass the largest campaign war chest in history. Now we’re learning more about how he did it and what the demographics reveal about the growing importance of going small in political fundraising.

Amy Harris, writing in Politics Magazine, reports on the BYU Center for the Study of Elections and Democracy (CSED) findings in “Uncovering Small Donors.” Here’s an excerpt:

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