With all of the big news stories over the last few weeks and months, you may have missed an interesting tidbit from Virginia last month. In the Democratic primary in the race for governor, Creigh Deeds beat two other candidates, Terry McAuliffe and Brian Moran, both of whom were better-known and better-funded.
So how did he do it? Many observers are pointing to the Google blast strategy used by the campaign over the last 24 hours leading up to election day.
Creigh Deeds was running third out of three, a state senator from rural Southwest Virginia, running against two Northern Virginia candidates with vast sums of cash and statewide (even nationwide) name recognition. But things started to turn around after The Washington Post endorsed Deeds, giving him a boost in the D.C. suburbs, his opponents’ backyard. Still, most pundits predicted a tight three-way race heading into election day.
They underestimated the power of the Google blast.
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